Video ads are charged on a Cost Per Mille (CPM) basis – cost per 1000 page impressions
Below are some recommended and minimum vCPMs in major markets. Start your campaign at the recommended figure and then reduce the vCPM if the campaign is on course rather than starting at the minimum vCPM and finding you receive too few impressions.
Agencies please note
Our platform only accepts the net (not gross) vCPM.
Recommended & minimum vCPMs by market
| Country | Currency | Minimum | Recommended net vCPM | Need volume quickly? |
| US & Canada | USD | 5 | 20 | 30 |
| UK | GBP | 5 | 20 | 30 |
| France / Germany | EUR | 5 | 20 | 30 |
| Singapore | SGD | 5 | 12 | 15 |
| Malaysia, Indonesia, Thailand & SE Asia | SGD | 1 | 2 | 5 |
| Hong Kong EN | HKD | 29 | 69 | 86 |
| Hong Kong CN | HKD | 29 | 69 | 86 |
| Australia | AUD | 5 | 12 | 15 |
| New Zealand | AUD | 1 | 2 | 5 |
CPMs can be adjusted by publisher or by device using publisher bidding or device bidding.
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Recommended & minimum CPC for native ads