Here are examples of a Canvas ad:

  • similar to a native ad but with longer ad text (max 200 characters instead of 70) and a further line of text for risk warnings or other text (also max 200 characters)
  • also includes a Call To Action and company logo
  • charged on a Cost Per Mille (CPM) basis – cost per 1000 page impressions
  • launch a campaign through your Account Manager

 

300×250 (MPU or MREC)

 

720×300

 

970×250 (Billboard)

 

 

Useful information about Canvas ads

Recommended CPM

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your CPM by publisher

Using device bidding to up or down-weight your CPM by device

 

Creative spec for a Canvas ad

Company / brand name

This is usually fixed for each account and can be changed through your Account Manager

30 characters including spaces

Ad text

200 characters including spaces

No exclamation marks! No words IN ALL CAPS (besides acronyms)

Product disclaimer / risk warning / description

200 characters including spaces

No exclamation marks! No words IN ALL CAPS (besides acronyms)

Call to action

20 characters including spaces

Company logo

JPG or PNG with a max width of 500px and all excess white space trimmed

Image

JPG or PNG in the following size: 970x250px landscape

No text/logo on image – there is no “safe area” as images may be scaled to different sizes or cropped in various shapes

Secure destination URL with optional 3rd party tracking

Example:

“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”

The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.

Impression tracker

This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify.

Example: https://ad.doubleclick.net/ddm/trackimp/…=?

 

Downloadable creative spec

A downloadable creative spec document is available

 

Other ad types

Native – Native Verified – Video – Apple News Video – Podcast – Content Hub – Display

More

Approval of all campaigns and types of ads that Dianomi will not approve