Podcast ads

Here is an example of a podcast ad:

  • only starts to play if the user initiates and then continues to play whether in or out of view so the user can listen to the entire podcast
  • user can also click through to the client site
  • charged on a Cost Per Mille (CPM) basis – cost per 1000 page impressions
  • launch a campaign through our self-serve platform, MyDianomi, or your account manager



Useful information about podcast ads

Recommended CPM

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your CPM by publisher

Using device bidding to up or down-weight your CPM by device


Creative spec for a podcast ad

Company / brand name

This is usually fixed for each account and can be changed through your account manager.

Podcast (MP3) file

No limit on length Either upload a podcast (MP3 file) or Enter a hosted podcast URL

Ad text

70 characters including spaces

Artwork / image

1:1 ratio (300 x 300 px minimum)

Company logo

JPG or PNG in size 500 x 100 px

Call to action

20 characters including spaces Example: Subscribe to Podcast

Secure destination URL with optional 3rd party tracking



Impression tracker

This is for advanced users only using platforms such as DCM

Example: https://ad.doubleclick.net/ddm/trackimp/…=?


A downloadable creative spec document is available

Other ad types

NativeNative VerifiedVideoCanvasContent HubDisplay