Podcast ads

Here is an example of a podcast ad:

  • only starts to play if the user initiates and then continues to play whether in or out of view so the user can listen to the entire podcast
  • user can also click through to the client site
  • charged on a Cost Per Engagement (CPE) basis – Cost Per Click or Play podcast. If both events occur on the same impression then only one is charged
  • launch a campaign through our self-serve platform, MyDianomi, or your Account Manager

 

 

Useful information about podcast ads

Recommended CPM

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your CPM by publisher

Using device bidding to up or down-weight your CPM by device

Regular podcasts can be converted to ads using an RSS feed – ask your Account Manager

 

Creative spec for a podcast ad

Company / brand name

This is usually fixed for each account and can be changed through your Account Manager

30 characters including spaces

Podcast (MP3) file

No limit on length

Either upload a podcast (MP3 file) or enter a hosted podcast URL

Podcast Title / Description

70 characters including spaces

No exclamation marks! No words IN ALL CAPS (besides acronyms)

Example: Markets Outlook: how will government stimulus impact the markets?

Artwork / image

1:1 ratio (300 x 300 px minimum)

Company logo

JPG or PNG in size 500 x 100 px

Call to action

20 characters including spaces

Example: Subscribe to Podcast

Secure destination URL with optional 3rd party tracking

Example:

“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”

The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.

Impression tracker

This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify

Example: https://ad.doubleclick.net/ddm/trackimp/…=?

 

Downloadable creative spec

A downloadable creative spec document is available

 

Other ad types

Native – Native Verified – Video – Apple News Video – Canvas – Content Hub – Display

More

Approval of all campaigns and types of ads that Dianomi will not approve