Native Verified ads

Here is an example of a Native Verified ad:

  • styled to fit the host website
  • consists of an image, ad text and brand name
  • does not have a fixed size
  • includes an interstitial challenge to users to confirm that they are within the target audience
  • charged on a Verified Cost Per Click (VCPC) basis – charged only for users who confirm that they are part of the target audience – typically we expect an 80-90% drop off for professional/sophisticated/accredited investors and about 90% drop off for institutional investors.
  • launch a campaign through your account manager

 

Useful information about native ads

Recommended CPC

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your CPC by publisher

Using device bidding to up or down-weight your CPC by device

 

Creative spec for a native ad

Company / brand name

This is usually fixed for each account and can be changed through your account manager.

Ad text

70 characters including spaces Example: Markets Outlook: how will government stimulus impact the markets?

Image

JPG or PNG in the following size: 400w x 320h px, landscape. Larger images can be uploaded through MyDianomi, resized automatically or cropped by you

No text/logo on image

Secure destination URL with optional 3rd party tracking

Example:

“https://marketviews.com/?utm_source=dianomi&utm_medium=cpc&utm_publishername=:pub_name&utm_advariant=:ad_variant_id&utm_devicetype=:device_type”

Impression tracker

This is for advanced users only using platforms such as DCM

Example: https://ad.doubleclick.net/ddm/trackimp/…=?

 

A downloadable creative spec document is available

Other ad types

NativeVideoPodcastCanvasContent HubDisplay