Apple News Video ads

Dianomi is an approved sales agent for specific Apple News publishers and one of only a few Apple Preferred Providers


Below is an example of an Apple News Video ad:

  • only start and continue to play if in-view (on screen)
  • if user clicks to another tab or window, the video stops
  • charged on a Viewable Cost Per Mille (vCPM) basis – cost per 1,000 viewable impressions
  • a paid video impression is only counted if the ad has been 50% in-view for 2 seconds.
  • launch a campaign through your Account Manager

Apple News Video

Useful information about Apple News video ads

Recommended vCPM

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your vCPM by publisher

Using device bidding to up or down-weight your vCPM by device

Innovid – Dianomi are certified by Innovid for both mobile and desktop

Apple’s Outstream video ad specs

Creative spec for an Apple News video ad

Video specifications

  • Video Ratio 16:9 [720p minimum]
  • Video Codec H.264
  • Video Bitrate 600-800 kbps (recommended)
  • Audio Codec Uncompressed
  • Audio Sample Rate 44.1 kHz (recommended)
  • Duration 5 seconds minimum – 30 seconds maximum

Third party VAST tag specifications

  • Innovid VAST tags accepted
  • Only VAST 2.0 and 3.0 tags containing linear ads and skippable linear ads are supported
  • Progressive loading only
  • VPAID, VAST 1.0, VAST 4.0 tags aren’t supported

Call To Action

Is required to be “Learn more”

Text and logos on the video

Avoid the use of text or logos in the top left corner where the Apple “Ad” logo appears

Secure destination URL with optional 3rd party tracking



The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.

Other creative elements

No other creatives supported (ad text and logo are not shown)



Downloadable creative spec

A downloadable creative spec document is available


Other ad types

NativeNative VerifiedPodcastCanvasContent HubDisplay


Approval of all campaigns and types of ads that Dianomi will not approve