Display ads

Here are examples of display ads:

  • display ads in popular IAB sizes can be shown across our premium publishers
  • ads will only display on our publisher sites or the sites that you have chosen
  • retargeting can be implemented
  • charged on a Cost Per Mille (CPM) basis – cost per 1000 page impressions
  • launch a campaign through our self-serve platform, MyDianomi or your Account Manager


728×90 (Leaderboard)


300×250 (MPU or MREC)


Useful information about Display ads

Recommended CPM

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Creative spec for display ads

Full list of display ad sizes

Here is a full list of display ad sizes with the most popular units in red

If there are any other sizes you would like to run that are not listed then please ask your Account Manager

120×600 – Skyscraper

160×600 – Wide skyscraper

300×250 – Medium rectangle

300×600 – Half Page

320×50 – Mobile leaderboard

320×100 – Large mobile banner

336×280 – Larger rectangle

720×300 – Large leaderboard

728×90 – Leaderboard

970×90 – Super leaderboard

970×250 – Billboard

Image or third party code

Upload a JPG, PNG or use hosted third party code to show rich media ads

Please note that you must add click attributes in order to track clicks if using code from Google Campaign Manager.

Secure destination URL with optional 3rd party tracking



The parameters in blue above are from our click macros and will be converted to publisher name, ad variant id number and device type for each click/user.

Impression tracker

This is for advanced users only using platforms such as Google Campaign Manager, Integral Ad Science or DoubleVerify

Example: https://ad.doubleclick.net/ddm/trackimp/…=?


Downloadable creative spec

A downloadable creative spec document is available


Other ad types

NativeNative VerifiedVideoApple News Video – PodcastCanvasContent Hub


Approval of all campaigns and types of ads that Dianomi will not approve

How to add click attributes to Google Campaign Manager tags

Made For Advertising websites (MFAs) – what are they?