Native ads

Here is an example of a Native ad:

  • styled to fit the host website
  • consist of an image, ad text and brand name
  • do not have a fixed size
  • charged on a Cost Per Click (CPC) basis
  • launch a campaign through our self-serve platform, MyDianomi, or your account manager


Useful information about native ads

Recommended CPC

Setting up a successful first campaign

Using macros to pass information about each user (for example the publisher name)

Using publisher bidding to up or down-weight your CPC by publisher

Using device bidding to up or down-weight your CPC by device


Creative spec for a native ad

Company / brand name

This is usually fixed for each account and can be changed through your account manager.

Ad text

70 characters including spaces Example: Markets Outlook: how will government stimulus impact the markets?


JPG or PNG in the following size: 400w x 320h px, landscape. Larger images can be uploaded through MyDianomi, resized automatically or cropped by you

No text/logo on image

Secure destination URL with optional 3rd party tracking



Impression tracker

This is for advanced users only using platforms such as DCM



A downloadable creative spec document is available

Other ad types

Native VerifiedVideoPodcastCanvasContent HubDisplay