Keywords can be blocked at an account level, the block will apply to all campaigns in the account.
Your account manager can upload the keywords for you and can also specify that your campaigns will not show on sites where we are blocked from checking the article for keywords.
Keywords must appear in the URL, title or article
We block your ad if we see the specified keyword in the URL, title or body text of the article.
Apple News
Keyword blocking does not apply on Apple News publishers.
Keywords should be carefully considered
Be careful what words your list includes as a wide list can affect campaign delivery. For example, “services” may refer to the military or it may refer to other “services” such as the services-based economy.
See which keywords are being blocked
You can see which keywords you are blocking in MyDianomi > Account > Rules
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