What is the “Score”? Dianomi gives each ad variant a Score. The higher the Score, the more likely that ad is to be shown. Score is a function of Cost Per Click (CPC) and Click Through Rate (CTR). Therefore, your ad will be shown more if the CPC is high and/or the CTR is high. […]
Author Archives: Julian Peterson
Many clients run campaigns promoting apps with the campaign KPI as either installs of the app or signups, purchases or some other action within the app. Mobile Measurement Partners (MMP) such as Adjust and can pass additional information through to the MMP using macros. Your Account manager can advise on setting up an app campaign. […]
If your campaign is not delivering or is pacing slowly, here is a checklist: Is the Cost Per Click (CPC) or CPM too low? Check our recommended net CPC rates and our recommended CPM rates. We recommend starting your campaign at the recommended figure and then reducing the CPC if the campaign is on course […]
Latest release notes are now within MyDianomi for logged in users
Exporting data Any Analytics can be downloaded as a CSV, click the “Download CSV” button, top right of the page. Exporting data using our API You can also use our API. Automated Reporting Any report in Analytics can be set up as an Automated Report which will send a CSV file by email […]
First party and third party audiences from a number of reliable sources are available, please check with your Account Manager which are available in your region. Cohorts Dianomi Cohorts are also available for targeting cohorts such as self-directed investors, institutional & professional investors, retirement seeks or traders.
Number of campaigns There is no limit on the number of Campaigns that you can run at one time. Each campaign can include up to five ad variants Generally each Campaign can include up to five Ad Variants but your Account Manager can lift this limit if you need. Automatic disabling of low CTR Ad […]
Native and Podcast ads can be created automatically from an RSS feed. The following parameters are set in advance and each ad is then created as a new campaign according to the settings: Dates of the campaign Default image: in case article does not have one, dianomi will use the featured image on each story […]
Campaigns are set up to serve as fast as possible by default but can also be paced to deliver evenly: Total budgets – pace to deliver evenly over the campaign dates. If a campaign has no end date then the total budget cannot be paced and will serve as fast as possible. Monthly budgets – […]
Macros can be used in your click URLs to pass data into your own analytics, e.g. Google Analytics. When using for the first time, please check with your account manager that you have set them up correctly. Data Code Campaign Code :campaign_code Campaign ID :campaign_id Campaign Name :campaign_name Click id (a string) :click_id Current […]