Here is how to set up a successful first campaign

Campaign Duration

The recommended campaign duration is 2 weeks or more

Budget Setup

Set a total budget (better than daily budgets) with an end date and ask your account manager to pace the campaign so it delivers evenly over the campaign dates. We can then check if the campaign is pacing on course and, if it is, we can either reduce the CPC or increase the budget.

Publisher List

Most campaigns are targeted at all publishers, sometimes with a few sites excluded. We recommend you specify all publishers and then use our conversion pixel and publisher name macro to measure which publishers are performing best. You can optimise by excluding publishers that are not performing.


Include three to five ad variants per campaign so that we can optimise CTR and conversions by different creatives. More information on creative best practices.

Set a recommended Cost Per Click (CPC)

Check our recommended net CPC rates. We recommend starting your campaign at the recommended figure and then reducing the CPC if the campaign is on course rather than starting at the minimum CPC and finding you receive too few clicks.

Place our conversion pixel on your confirmation page

Place our conversion pixel on your confirmation page so we can measure conversions by ad variant, campaign, device or publisher. [Optional but useful]

Use our macros in your campaign codes / tracking URLs

Use our macros so we can send you publisher name or other useful information with every click. Then, for example, you can see conversions by publisher in your own analytics and also such things as session duration or bounce rate by publisher. [Optional but useful and much easier than you might think]

Press “Save & submit for approval”

Send your campaign for approval and it will go live shortly after.