Campaign Duration

The minimum recommended campaign duration is 2 weeks.

Budget Setup

Set a total or monthly budget (better than daily budgets) with an end date and pace the campaign so it delivers evenly over the campaign dates or monthly. Once live, regularly check if the campaign is pacing well and, if it is, either reduce the CPC or increase the budget.

Publisher List

Most campaigns are targeted at all publishers, sometimes with a few sites excluded.

Your account manager can help to target certain sites or groups of sites – Eg well known international sites, stock / share trading sites, sites for finance professionals or sites for SMEs and start-ups. You can see which sites your account is targeting in MyDianomi > Rules.

We recommend you specify all publishers and then use our conversion pixel or Server 2 Server conversion tracking and publisher name macro to measure which publishers are performing best.

You can optimise by using publisher bidding to increase / decrease the bids for individual publishers or block publishers that are not performing.


Check our creative spec and include three to five ad variants per campaign so that we can optimise CTR and conversions by different creatives. More information on creative best practices.

Set a recommended Cost Per Click (CPC) or Cost Per Mille (CPM)

For native check our recommended net CPC rates. We recommend starting your campaign at the recommended figure and then reducing the CPC if the campaign is pacing well rather than starting at the minimum CPC and finding you receive too few clicks.

Use device bidding to increase or decrease bids by device (desktop, tablet and mobile)

For video, podcast, Canvas and Content Hub campaigns, there are recommended CPMS.

Place our conversion pixel on your confirmation page or, better still, use Server 2 Server conversion tracking

Place our conversion pixel on your confirmation page so we can measure conversions by ad variant, campaign, device or publisher. Better still, use Server 2 Server conversion tracking as it is not reliant on cookies.

Use our macros in your campaign codes / tracking URLs

Use our macros so we can send you the publisher name or other useful information with every click. Then, for example, you can see conversions, session duration or bounce rate by publisher in your own analytics.

Submit your campaign for approval

Send your campaign for approval and it will go live shortly after being checked by Dianomi – note that there is manual approval of all campaigns and there are types of ads that Dianomi will not approve.

Optimise your campaign

Optimise your campaign by adjusting bids by publisher or by device. Export data from Analytics, setup Automated Reporting to receive regular reports by email with CSV file or request access to our API.

Programmatic buyers

You canĀ buy our ads programmatically if you use relevant platforms.