Setting up Server-to-Server (S2S) Conversion Tracking on your Direct Site To set up S2S conversion tracking on your own site you need to have technical developer knowledge. We recommend seeking help from a developer within your business for the following steps: 1. Add the following to all your campaign URLs: utm_click_id=:click_id. Make sure it’s included […]
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To set up Server-to-Server (S2S) tracking, you will need some technical knowledge of Google Tag Manager (GTM). If possible, we recommend seeking help from a developer within your business for the following steps: Step 1: Create your conversion tag on the Conversion Tracking Management page in my.dianomi. Assign a conversion ID and specify the step […]
Tracking when users take specific actions is important – these actions might include buying a product, viewing a specific page or signing up for an email list. Dianomi has two types of conversion tracking: Server-to-Server (S2S) Conversion Tracking Advertisers use Server-to-Server Conversion Tracking to track user actions by sending the conversion details directly from the […]
Google Analytics 4 (GA4) started on July 1 2023 and has now replaced Google Analytics’ Universal Analytics. Find more information on GA4 updates here: https://support.google.com/analytics/answer/10089681?hl=en Below are the top reasons for discrepancies between GA4 and Dianomi’s data: 1. The site’s CMP is not set up correctly with the right consent mode settings GA4 works […]
Card Payment – (Credit/Debit Card) Card payments are processed based on your account’s campaign spending at regular intervals. Billing admins can see the ‘Billing Terms Amount’ limit, which triggers the payment intervals, in the My.dianomi Billing section. For example, if your campaign spend reaches $101 and the ‘Billing Terms Amount’ is $100, a charge will […]
MyDianomi users are given specific permissions depending on their role. Advertiser User Permissions Admin – Admins are able to add new users to accounts and edit the access for all other users to the advertiser account. Analytics – Analytics gives users access to the Overview, Analytics and Automated Reporting sections of the advertiser my.dianomi dashboard. […]
When running Display ads (only) in MyDianomi and using Google Campaign Manager (formerly DCM) code, click attributes will need to be added so that MyDianomi can count the number of clicks your campaign has received and for these to show in your analytics. If you add the code without the relevant click attributes: […]
Yes! You can access our analytics API documentation: Advertisers Publishers If you prefer you can download reports from Analytics or we can schedule automated reports. For further details, please contact your account manager.