Tag Archives: Google Tag Manager (GTM)

Introduction The Dianomi server to server (s2s) integration is an alternative to normal cookie based conversion tracking integration that avoids the use of third-party cookies. This significantly increases the accuracy of conversion tracking in these days of 3rd party cookie blocking, in some instances this can improve tracking accuracy by up to 80%. Privacy When […]

IMPORTANT – Cookie restrictions – conversion pixel will under report conversions The conversion pixel may only work for a limited time or not at all on browsers that limit the use of cookies. These include all Safari, Firefox, a % of Chrome users and ALL browsers on Apple iOS devices. This issue is expected to […]