In My Dianomi each ad variant has a ‘Score’. This is a function of Click Through Rate (CTR) and Cost Per Click (CPC). Ad variants with higher Scores will be shown more frequently. Click Through Rate (CTR) is calculated from the number of clicks and total impressions. As a general rule of thumb, the more […]

In Self-serve choose ‘Manage‘. From you here you can view and edit your campaigns, update their status, copy or archive them.   For each of your campaigns you will be able to see the Status of the campaign (be it Saved, Live, or Inactive), the launch date, the Campaign Name, the CPC, the Targeting of […]