Setting up Server-to-Server (S2S) Conversion Tracking on your Direct Site To set up S2S conversion tracking on your own site you need to have technical developer knowledge. We recommend seeking help from a developer within your business for the following steps: Add the following to all your campaign URLs: utm_click_id=:click_id. Make sure it’s included in […]
To set up Server-to-Server (S2S) tracking, you will need some technical knowledge of Google Tag Manager (GTM). If possible, we recommend seeking help from a developer within your business for the following steps: Step 1: Create your conversion tag on the Conversion Tracking Management page in my.dianomi. Assign a conversion ID and specify the step […]
Conversion tracking helps you see when users take specific actions on your website that are important to your business. These actions can include things like buying a product, viewing a page, signing up for an email list, or any other valuable activity. By using conversion tracking, you can check whether Dianomi is helping your business […]
Google Analytics 4 (GA4) started on July 1 2023 and has now replaced Google Analytics’ Universal Analytics. Find more information on GA4 updates here: https://support.google.com/analytics/answer/10089681?hl=en Below are the top reasons for discrepancies between GA4 and Dianomi’s data: 1. The site’s CMP is not set up correctly with the right consent mode settings GA4 works […]
Dianomi video units follow industry standards but reporting may be slightly different to other platforms. Video Performance The following information is shown in “Video Performance” in Analytics Page Impressions The number of pages that loaded where the Dianomi video unit was present (but the Video unit did not necessarily start). Video Start Impressions The number […]
Device bidding allows you to increase / decrease the bid for specific devices – desktop, tablet and mobile. applies to Native, Video and Podcast ads ONLY. It does not apply to Display, Canvas, Content Hub or Native Verified. Device bidding is not enabled by default, it can be requested from your account manager and enabled […]
Day Planner allows Campaigns to be limited to specific days and times. For example, a Campaign might show during office hours only, weekdays only or weekends only. If enabled, it is applied on a Campaign level – different days and hours can be specified for each Campaign. The Day Planner is found in MyDianomi > […]
Publisher bidding allows you to increase / decrease the bid for specific publishers and/or to block publishers from your campaigns. applies to Native, Video and Podcast ads ONLY. It does not apply to Display, Canvas, Content Hub or Native Verified. Publisher bidding is not enabled by default, it can be requested from your Account Manager […]
Introduction The Dianomi server to server (s2s) integration is an alternative to normal cookie based conversion tracking integration that avoids the use of third-party cookies. This significantly increases the accuracy of conversion tracking in these days of 3rd party cookie blocking, in some instances this can improve tracking accuracy by up to 80%. Privacy […]
What is the “Score”? Dianomi gives each ad variant a Score. The higher the Score, the more likely that ad is to be shown. Score is a function of Cost Per Click (CPC) and Click Through Rate (CTR). Therefore, your ad will be shown more if the CPC is high and/or the CTR is high. […]