The image may be shown as small as 100 x 80 px on the network, so any imagery has to be large enough to be seen clearly in such a small size.  See creative specs for more information.

Clear imaging without clutter can increase Click Through Rate.


Images must be text-free as different sites show the image in different dimensions – there is no “safe area”


Consistent images in ads and landing pages can improve conversion rates.

People over objects

Historically we have found that images of people are the most engaging followed by objects, logos and last any text/graphs as they can be hard to make out on the ad.


Ad text


Use actual numbers instead of writing them out, eg. “7” instead of “seven”

Ask a question

Asking a question has shown increased engagement as people will click to find the answer. Making the ad more personal also increases engagement, eg. “Do you know the 7 rules to live happiest in retirement?”

Audience call out

Call out the audience that you are trying to reach in your headline copy. Example: “10 Things a CTO Should Know”


Keep the text as relevant to the landing page as possible to ensure a smoother user journey.


Create a sense of urgency or exclusivity. Example: “The #1 Stock That Should Be on Your Radar”


More generic texts drive more click volumes, but more specific text drives better conversions – the aim is to find the middle ground for the campaign.

Expert advice

If you have a credible source, highlight their viewpoint in your headline copy. Ex: “What is Warren Buffett Buying Now?”

Provide offer details

If you have an offer, think about your value proposition to your target audience. Ex: “$200 Cash Back When Opening an Account Today”


Shorter ad texts can perform better than longer ones.


Provide a solution to your target audience’s problem. Ex: “How to Find The Perfect Financial Advisor”


Call To Action (CTA)

Our native ads do not include a Call To Action.

For video and podcast ads, make the CTA as relevant to the content as possible, eg. “Watch video”, “Read article”, “See infographic” or “Download guide”


A/B testing headlines - CFD trading


Run 3-5 ad variants per campaign so that we have enough data from which to optimise.

Try split testing the same image with different texts and different images with the same text when optimising the variants.


Please note


Don’t use exclamation marks!! When not exclaiming!

Use headline style so no period / full stop at the end of ad text



Approval of all campaigns and types of ads that Dianomi will not approve

Setting up a successful first campaign