Conversion tracking is very useful for lead generation and ROI focused campaigns. It will help to fine tune your activity over time and help allocate budget where it works best.
Many advertisers track user actions using our conversion pixel. Some advertisers track leads (e.g. downloads, form completions, email subscriptions etc.), whilst other advertisers track online sales.
The main benefit to installing the Dianomi tracking pixel is to monitor the publishers and ad variants driving the most quality traffic to your site, and to make more informed decisions about optimising your ads based on the message that is working to convert.
It’s recommended that you utilise Dianomi’s tracking pixel alongside your own analytics platform, for example Google Analytics, to provide a complete picture of your customer experience. For assistance in finding and implementing your Dianomi pixel, see How do I install my Dianomi conversion pixel?