Recommended & minimum CPC for native ads

Native ads are charged on a Cost Per Click (CPC) basis.

Below are some recommended & minimum CPCs in major markets. Start your campaign at the recommended figure and then reduce the CPC if the campaign is on course rather than starting at the minimum CPC and finding you receive too few clicks.

Agencies please note

Our platform only accepts the net (not gross) CPC.

Recommended & minimum CPCs by market

Country	Currency	Minimum	Recommended net vCPM	Need volume quickly?

US & Canada	USD	0.40	3.50	4.50
UK	GBP	0.40	2.50	3.50
France / Germany	EUR	0.40	2.50	3.50
Singapore	SGD	0.50	2.50	3.50
Malaysia, Indonesia, Thailand & SE Asia	SGD	0.05	0.30	0.50
Hong Kong EN	HKD	1.90	19	29
Hong Kong CN	HKD	1.90	19	29
Australia	AUD	0.50	2.70	3.50
New Zealand	AUD	0.05	0.30	0.50

CPCs can be adjusted by publisher or by device using publisher bidding or device bidding.

It may be possible to optimise your campaign to achieve a specific Cost Per Lead (CPL) or Cost Per Acquisition (CPA). It is best to share this information and work with your Account Manager to help achieve these targets.

Score, CTR and CPC

Content campaigns usually have a higher Click Through Rate (CTR) than acquisition ads so you may be able to set a lower CPC for these campaigns. Learn about Score and how CTR and CPC affect delivery.

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