The recommended campaign set up for best performance on the Dianomi network, should include the following elements:
The recommended campaign duration is 2 weeks
Set a total budget with an end date and ask your account manager to pace the campaign so it delivers evenly over the campaign dates
Most campaigns are run of network, sometimes with a few sites excluded. We recommend you specify all publishers and then use our conversion pixel and publisher name macro to measure which publishers are performing best. You can optimise by excluding publishers that are not performing.
Include three to five ad variants per campaign so that we have enough data from which to optimise. For more information on creative best practices
Is the Cost Per Click (CPC) too low?
Check our recommended net CPC rates. We recommend starting your campaign at the recommended figure and then reducing the CPC if the campaign is on course rather than starting at the minimum CPC and finding you receive too few clicks.
Is the Click Through Rate (CTR) low?
If the CPC or CTR is low then your ad variants will have a low Score and this may affect delivery of the campaign.