State / county

The state / county macro will insert the state / county name in your ad text. The state / county name will be the same as it appears in geo targeting.

When targeting United States / New York the state name will be “New York”
When targeting United Kingdom / Greater London the county name will be “Greater London”
When targeting Australia / New South Wales the state name will be “New South Wales”

To use this macro, insert the following text in your ad text:

{state} = will be replaced by the state name where the user is located.



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