If you’re fulfilling your budget consistently, this is a great indication that there is both high demand for your campaign content, and also room to optimise towards value.

A few of these optimisation options to consider are:

  • Increase your budget. Adding more funds will give your campaigns more capacity for traffic, and by extent, more time to run in the day.
  • Lower your CPC. If you are capping your budget early in the day, you may be able to lower your CPC so that there is more room in your existing budget for more traffic.
  • Consider geo-targeting. Perhaps you are getting a lot of international traffic. You may want to consider targeting specific countries if some are more valuable/relevant to your goals than others.

You may contact your account manager if you have any questions about optimising upon this dynamic.