A Chumbox is a form of digital advertising that uses a grid of low quality clickbait links to send users to low quality content, other clickbait and Made For Advertising (MFA) websites. Chumbox is derived from “chumming” – the use of fish or meat to attract fish whilst fishing.   Example Chumbox ads – Wikimedia […]

What is Native Advertising? Native advertising matches the look, feel and behaviour of the digital medium in which it appears. It should always be marked as advertising but even then it is less obtrusive than traditional display advertising and less jarring to the user.   What Types of Native Advertising are there? Native Our native […]

Made For Advertising (MFA) websites are set up solely to show as many advertisements as possible – they are poison for your campaign, reputation and the environment. They are a form of ad fraud.   MFAs are described by the US-based Association of National Advertisers (ANA) “MFA sites typically use sensational headlines, clickbait, and provocative […]