This is dependent on your campaign KPI’s, however we recommend running a campaign for at least 2 weeks. This allows enough time to reach a large portion of our audience network, and for your campaign to receive adequate results.  There is an option to pace your campaign evenly over the month or longer campaign duration, if you would like to utilise this option please let your Account Manager know at the launch of your campaign.

Campaign duration can be set during when creating your campaign with a specific end date, or you may select to run the campaign continuously.


More: Can I pace my campaign to deliver evenly over a month or longer duration?