Help – Dianomi https://help.dianomi.com Sun, 17 Mar 2024 22:10:44 +0000 en-US hourly 1 https://help.dianomi.com/wp-content/uploads/2020/08/cropped-apple-touch-icon-144x144-1-32x32.png Help – Dianomi https://help.dianomi.com 32 32 What is Native Advertising? https://help.dianomi.com/explainers/what-is-native-advertising/%20 Fri, 15 Mar 2024 06:18:05 +0000 https://help.dianomi.com/?p=670 What is Native Advertising?

Native advertising matches the look, feel and behaviour of the digital medium in which it appears. It should always be marked as advertising but even then it is less obtrusive than traditional display advertising and less jarring to the user.

 

What Types of Native Advertising are there?

Native

Our native ads consist of an image, line of text with advertiser brand name. Here is a working demonstration of a native ad: click to visit the advertisers page.

 

 

Video

Native Video ads are also styled to fit with the host medium:

 

 

Podcast

Native Podcast ads are similar to video units but play a podcast instead of a short video:

 

 

Other types of native advertising

Other types of native ads include our Canvas, Native Verified and Content Hub ads.

 

How do you Recognise Native Advertising?

Native advertising should always be marked as paid advertising. Dianomi native units will often be marked with headlines such as “Paid Partner Content”, “Sponsored Financial Content” or “Sponsored Content”

 

What does the IAB say about Native Advertising?

“Native advertising has grown to become among the largest and fastest growing areas of digital advertising.”

“The distinction between native ads and standards ads is the ability of native to follow the natural design, location and ad behavior of the environment in which it was placed with content that provides a relevant consumer experience in the context of the page the ad lives on.”

 

Where is Native Advertising found?

Native advertising is now found on almost every digital publisher in the world. Dianomi’s native ads can be found on all of our partner publishers, examples of our native ads can be seen on these pages from CNN Business, Market Index, DividendMax and Dollars & Sense.

 

More

What are Made For Advertising websites (MFAs)?

 

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Made For Advertising websites (MFAs) – what are they? https://help.dianomi.com/explainers/made-for-advertising-websites-mfas-what-are-they/%20 Thu, 14 Mar 2024 02:34:10 +0000 https://help.dianomi.com/?p=665 Made For Advertising (MFA) websites are set up solely to show as many advertisements as possible – they are poison for your campaign, reputation and the environment. They are a form of ad fraud.

 

MFAs are described by the US-based Association of National Advertisers (ANA) “MFA sites typically use sensational headlines, clickbait, and provocative content to attract visitors and generate page views, which in turn generate ad revenue for the site owner. MFA sites also usually feature low-quality content, and may use tactics such as pop-up ads, auto-play videos, or intrusive ads to maximise ad revenue.”

 

Clickbait Made For Advertising site MFA

 

The ANA’s Programmatic Media Supply Chain Transparency study released in June 2023 contains some startling figures regarding MFAs:

 

“Made for Advertising (MFA) Websites Represent 21 percent of Impressions — Indicating Advertisers are Not in Control of Media Placement Decisions – “Made for Advertising (MFA) websites comprised a startling 21 percent of study impressions and 15 percent of spend.”

 

You can often see MFAs advertising through chumbox platforms that allow advertising arbitrage – the aim here is for the MFA to pay, say, $0.01 for a click and hopes to earn $0.02 from showing the user as many ads as possible on the following pages – that is their sole reason to exist.

 

You may see these sites linked to from the chumbox platforms (link to recent article on Fast Company) across many publishers.

 

Tim Burrowes from Unmade [paywall] comments “the out and out superspammy websites created just to bring in grubby traffic and then max out as many page impressions as possible. A lot of that is now low value AI-driven content, remixed (stolen) from elsewhere on the web…

 

The issue is that agencies are buying this cheap but incredibly low value inventory because it helps them achieve their client targets. Badly constructed incentives reward them for buying on the lowest possible CPM, even if it has little likelihood of achieving any sort of brand objective.”

 

What harm do these sites do?

 

Budget, fraud and trust destruction

The ANA found “It is deeply concerning that the average number of websites for study participants was 44,000 top-level domains. It is hypothesised that the “long tail” of the web adds minimal reach yet likely performs badly in areas such as fraud, viewability, and brand safety, assuming such issues can even be measured there.”

The sites are low quality, exist only to show more ads, reduce the effectiveness of the campaign and devalue digital advertising as a whole.

 

Environmental destruction

The ANA found “Sustainability issues are of increasing importance to the ad industry. The programmatic ecosystem has grown rapidly and has had a negative environmental impact, given that it’s energy-intensive. Every impression and ad call for every ad anywhere along the supply chain creates carbon emissions. The longer the supply chain and the more ad calls, vendors and SSPs, the higher the carbon emissions. Some of the lower quality websites, especially Made for Advertising sites, create more carbon emissions than the average site. That is because they have many ads per page and indiscriminately make ad calls to as many demand sources (like SSPs, DSPs, and ad networks) as they possibly can. According to Scope3 (a new industry organisation with the mission to decarbonize advertising), MFA sites are 26 percent higher in carbon emissions than non-MFA inventory.”

 

 

Further reading

AdExchanger – Is Chumbox Economics Feeding The Industry’s MFA Problem?

If you can pay an ad network $0.01 for a click to your website, then generate $0.02 in advertising revenue from real brand advertisers, that’s a juicy profit margin. You just need to get away with the scheme by making it difficult for advertisers to find out what you’re really doing.

MIT Technology ReviewJunk websites filled with AI-generated text are pulling in money from programmatic ads

IAB UK – A guide to identifying Made For Advertising websites

IAB UK have a handy checklist of the characteristics of an MFA website:

  • Ad placement and density: Made for Advertising sites tend to have excessive ad placements and a high density of ads on their pages. Ads may overshadow or disrupt the user experience
  • Quality and relevance of content: Made for Advertising sites often lack high-quality, professionally produced content.
  • Traffic Patterns: Sudden spikes of traffic to a new site can be concerning, especially when this is inorganic traffic.
  • Navigation and user journey: Made for Advertising sites will often have unusual navigation and user journeys in order to maximise ad exposure. For example, they may tempt users to view ‘20 actors from the nineties, you won’t believe what number 17 looks like now!’

 

DoubleVerify announce new MFA measurement

In Feb 2024 DoubleVerify announced a “new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way.”

The press release appears to acknowledge that some advertisers knowingly run advertising campaigns across Made For Advertising websites in order to scale their campaigns cheaply:

Our MFA controls enable brands to boost campaign performance and optimise media investments, by carefully balancing brand protection and campaign scale based on their specific requirements.”

DoubleVerify will classify MFAs in three “suitability tiers”:

  • MFA High: Identifies sites exhibiting the most extreme MFA content or characteristics, including, but not limited to, significant ad density relative to page content, a predominant dependance on paid traffic sources with little to no organic traffic, and an average ad intensity – a measure of the viewable time duration of an ad – that is significantly lower than the DV benchmark.
  • MFA Medium: Identifies sites with varying degrees of MFA behavior. For example, a site might employ high ad density relative to page content, but the average ad intensity might be near the DV benchmark.
  • MFA Low: Covers sites or sections with a blend of MFA and non-MFA content – for example, sites where only a section or a subdomain exhibits MFA content or characteristics. DV’s approach allows for the deepest and most nuanced level of analysis, preventing miscategorisation and false positives. For example, a website may feature a significant number of ads, while still registering high rates of direct and search-enabled traffic. In this instance, the publisher would not meet DV’s definition of an MFA website.

 

Adalytics find huge waste of spend – Jan 2024

“Over the last few months, Adalytics assisted a Fortune 500 advertiser to analyze the efficiency and efficacy of their ad spend. The Global Head of Media thought their brand was minimally exposed to “Made for Advertising” (MFA) inventory in the second half of 2023. This reflects a general sentiment throughout the industry about MFA exposure, following numerous highly-publicized statements from ad tech vendors and agencies touting their work to block MFA sites and eliminate brands’ exposure to these sites. Adalytics conducted an analysis on behalf of the aforementioned Fortune 500 brand. Adalytics found the brand spent over $10 million on MFA websites through a comprehensive analysis of their programmatic, private marketplace, direct buy, social media, and retail media investments.”

Read more: Are ad tech vendors serving ANA members’ ads on “Made for Arbitrage” websites in 2024?

 

Further reading about Made For Advertising (MFA) sites:

Digiday – WTF are made-for-advertising sites (MFAs)

Digiday – Ad tech industry gears up to combat MFAs

Digiday – Made-for-advertising sites lack a clear definition, causing confusion among the advertising industry

Digiday – GroupM is removing MFAs from its inclusion lists

DoubleVerify press release on Mumbrella – DoubleVerify announces new tiered suitability categories for MFA measurement and protection

Hundreds of major brands unaware their ads appear on ‘Made for Advertising’ sites

 

More

What is Native Advertising?

 

This article was written by Julian Peterson and may contain elements that are his opinion rather than that of Dianomi PLC.

 

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Use Integral Ad Science (IAS) with Dianomi campaigns https://help.dianomi.com/setting-up/integrate-integral-ad-science-ias-with-dianomi-campaigns/%20 Thu, 22 Feb 2024 23:49:29 +0000 https://help.dianomi.com/?p=650 Dianomi campaigns can be integrated with Integral Ad Science (IAS) in certain environments

Native, Video and Podcast campaigns can integrate monitoring from IAS.

To use IAS on your campaign please speak to your Account Manager.

More

Use DoubleVerify with Dianomi campaigns

Keywords – blocking campaigns from appearing next to keywords

 

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User Permissions in MyDianomi https://help.dianomi.com/account-settings/my-dianomi-user-permissions/%20 Fri, 02 Feb 2024 14:26:33 +0000 https://help.dianomi.com/?p=631 MyDianomi users are given specific permissions depending on their role.

Advertiser User Permissions

Admin – Admins are able to add new users to accounts and edit the access for all other users to the advertiser account.

Analytics – Analytics gives users access to the Overview, Analytics and Automated Reporting sections of the advertiser my.dianomi dashboard.

Campaign Manager – Campaign manager gives users access to the Ad Manager and New Ad sections of the my.dianomi dashboard to be able to create and edit campaigns on the advertiser account. 

Billing – Billing gives access to the Invoice section of the advertiser my.dianomi dashboard.

Insights – Insights gives access to the Insights section on the advertiser my.dianomi dashboard.

 

Publisher User Permissions

Admin – Admins are able to add new users to accounts and edit the access for all other users to the account, additionally admins will be able to access the Payment History section on the publisher account.

Analytics – Analytics gives users access to the Overview, Analytics and Automated Reporting sections of the publisher my.dianomi dashboard.

 

Creating a new account

When creating a new child account there is the option to copy over users from the parent account or add new users.

Users can have access to multiple accounts

Users can be given access to multiple accounts if, for example, they work for an agency that looks after more than one client.

Accounts and logins become inactive after a period of time

If a user does not login for a period of time then they become inactive for security & privacy reasons. An inactive user will not be able to access accounts and the user’s login details will be grayed on the User details pages of relevant accounts. Admin users can reactivate a user login to access accounts again.

 

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How to add click attributes to for hosted DCM tags? https://help.dianomi.com/setting-up/how-to-add-click-attributes-to-for-hosted-dcm-tags/%20 Thu, 26 Oct 2023 16:28:37 +0000 https://help.dianomi.com/?p=595 Click attributes need to be added to hosted DoubleClick Campaign Manager (DCM) tags so that Dianomi can count the number of clicks your campaign has received and for them to show in your Dianomi analytics dashboard.

The which need to be added are the below:

 

data-dcm-click-tracker='${DCM_CLICK_TRACKER}'

data-dcm-landing-page-escapes=’2′

 

These need to copied into the DCM tag on their own line along with DCM other attributes. For example like the below lines circled in red:

If you would like any advice on this or have any questions please ask your account manager.

 

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Crypto currency trading and crypto currencies https://help.dianomi.com/getting-started/crypto-ads-do-dianomi-run-ads-for-crypto-currency-trading-or-crypto-currencies/%20 Wed, 02 Nov 2022 04:48:08 +0000 https://help.dianomi.com/?p=566 Dianomi only runs ads relating to crypto currencies and crypto currency trading from companies regulated by the financial regulator in a major jurisdiction.

ICOs

We do not run ads for ICOs – Initial Coin Offerings.

More
Read about Approval of all campaigns and types of ads that will be rejected

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Device bidding https://help.dianomi.com/report-optimise/device-bidding/%20 Wed, 24 Aug 2022 04:14:34 +0000 https://help.dianomi.com/?p=549 Device bidding

Device bidding is not enabled by default, it can be requested from your account manager and enabled at an account level, campaign level or both:

Account level

When enabled at account level, adjustments will affect all of your campaigns and device bidding appears in MyDianomi.

Campaign level

When enabled at campaign level, individual adjustments can be made to each campaign and device bidding appears in MyDianomi > Ad Manager > Campaign Options > Device Bidding Manager.

Both

When enabled for both Account and Campaign level, adjustments can be made to all Campaigns or specific Campaigns.

Campaign level adjustments will override adjustments made at Account level.

 

Device Bidding

 

Timeframe and Minimum Clicks

Show impressions, clicks, CTR and Actions by device in the chosen time frame. For example, choose clicks by device in the last 7 days.

Price Adjustment

Increase or decrease the CPC bid by device – in the example above desktop CPCs have been increased by 5% and mobile decreased by 5%.

Delete a price adjustment

An adjustment can be Deleted again: edit the Price Adjustment, check the box for “Delete Adjustment” and “Save Changes”

 

Delete device bidding

 

Why would you use Device Bidding?

Previously two duplicate campaigns may have been run – one for mobile and one for desktop, now it is possible to run a single campaign and weight CPCs accordingly.
If a particular campaign is converting better on mobile or desktop then CPCs can be weighted up or down.

IMPORTANT

Combined publisher bidding and device bidding adjustments are multiplicative. For example, if you have a base price of 1 that you adjust the percentage for desktop campaigns to 100%, and then do so for Publisher A set at 100%, the overall base price for Publisher A on Desktop will be 4.

More

Publisher Bidding

Optimising for Conversions

 

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Ad text macros – create dynamic ad text https://help.dianomi.com/setting-up/what-ad-text-macros-are-available-to-create-dynamic-ad-text/%20 Fri, 06 May 2022 02:43:14 +0000 https://help.dianomi.com/?p=544 State / county

The state / county macro will insert the state / county name in your ad text. The state / county name will be the same as it appears in geo targeting.

Eg
When targeting United States / New York the state name will be “New York”
When targeting United Kingdom / Greater London the county name will be “Greater London”
When targeting Australia / New South Wales the state name will be “New South Wales”

To use this macro, insert the following text in your ad text:

{state} = will be replaced by the state name where the user is located.

 

More

Click URL macros – pass data directly into analytics

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Buying Dianomi inventory programmatically https://help.dianomi.com/getting-started/can-i-buy-dianomi-inventory-programmatically/%20 Tue, 19 Apr 2022 23:30:39 +0000 https://help.dianomi.com/?p=541 Access

All major DSPs have direct access to our SSP where you can buy our openmarket and private market inventory.

Because we represent premium financial & business sites all creatives will need to be approved by Dianomi before serving. Upload your creatives in the same way in your DSP but the campaign will need to wait for 24 hours before going live for Dianomi to review them.

CPM

All inventory can only be bought on a CPM.

Auction

We operate a first price auction. This means you get full transparency on what your settled CPM will be.

PMP

We highly recommend buying our inventory via a PMP so you can benefit from a preferred rate and potentially buying our inventory at a cheaper price than the open market.

We are happy to curate a list of sites or audience segments for your PMPs based on your needs to provide efficiency with your ad buying.

Budget

There is no minimum budget when launching a campaign on Dianomi’s inventory

Native creative spec

Whichever DSP you are using you will need to ensure that the relevant pieces of creative required by Dianomi are present:

Logo

Image

Advertiser

Body Text or Long Body Text

Landing Page

URL

Caption URL

Call To Action

 

Video creative spec

16:9 / VAST 3.0 / MP4 with no VPAID

 

DSP guides

DV360 creative spec [click to download]

The Trade desk creative spec [click to download]

 

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Day Planner https://help.dianomi.com/report-optimise/day-planner-limit-ads-to-certain-days-times/%20 Tue, 15 Mar 2022 00:08:42 +0000 https://help.dianomi.com/?p=530 Day Planner allows Campaigns to be limited to specific days and times. For example, a Campaign might show during office hours only, weekdays only or weekends only.

If enabled, it is applied on a Campaign level – different days and hours can be specified for each Campaign. The Day Planner  is found in MyDianomi > Ad Manager > Options

Day Planner is not enabled by default, your Account Manager can enable it if requested.

 

Day planner
Day planner showing all days and hours (default)

 

Should you use the day planner?

Use it with care. If you decide to limit ads to office hours only because that’s when your users convert, are you sure they did not first see the ad out of office hours and convert the next day?

 

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