How do I view conversions?

In Self-serve choose ‘Analytics’

Choose ‘Actions by Ad Variant‘ on the left-hand side menu, you will see the performance metrics broken down by Ad Variant in a table. For each Ad Variant you will see the Campaign ID, Variant ID, Campaign Name, Image and Text for the Ad, Current Status of the campaign, Impressions (views) per campaign, number of click-throughs, Score (which is an algorithmic score for each variant based mainly on CPC and CTR), Valid Actions, Cost and Cost per Action. All these metrics can be put in ascending or descending order if you click on the table titles.

You can also choose ‘Actions by publisher‘ to see conversions by publisher.

You can download any stat by choosing “Download CSV“. If you require we can automate a regular send (daily, weekly) of any report.